Many young want a career in broadcast copywriting. Most of those who apply for a job report the same problem. Without previos experience they get no job, and without a job they get no experience. But even without experience most report they have no problem their resume inicates, or they demonstrate, that can write.
Broadcast Copywriting as Process treats broadcast copywriting as audio-video communication and provides a communication model for the beginning student to follow. Broadcast coppywriting as process departs from traditional attempts to define copywriting and engages the aspiring writer in the actual ''process'' of writting copy.