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Enterpreneurship a contemporary approach
Bussines students today need cosurses and programs that set forth a basic framework for understanding the process of entrepreneurships. Successful entrepreneurships requires more than merely luck and money. It is a cohesive process of creativity, risk taking, and planning. We wrote this textbook to structure and illustrate the discipline of entrepreneurship in a manner that is as uniqe and crative as entrepreneurship its self.
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